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Homance with Peter Lane

Nick Churton from our affiliated office in Mayfair offers some timely estate agent matchmaking advice, as we head towards Valentine’s Day.

Believe it or not, good estate agents can be perfect sweethearts. It is always best to have someone by your side who values you, who will fight for you, who won’t argue (much), who will only hand around your house when you want them to, and always has your best interests at heart. Such a person, might not make such a bad partner. 

Of course, there are good partners and bad partners. Selling property well rests heavily on the partnership built between the seller and estate agent. A good event will lovingly put you and your property on a pedestal and then expertly and fiercely negotiate to achieve the best deal for you. On the other hand, a lesser agent may just put your property on the internet with all their others and then haggle to find the easiest deal - the easiest deal for them. 

There is a great difference between the two - often many thousands of pounds in the final price you achieve. You could come to love the former but hate the latter. The trick is finding the right Valentine agent at the outset. It’s a little bit like finding the best boyfriend or girlfriend. They may look roughly the same at first, but over time they all act very differently. 

 

So if you are searching for the type of estate agent you could come to love, go on a few dates, invite a couple round to give you some marketing advice and see how you get on. Then ask yourself which one you would you prefer, the cheap flashy one who brags a lot or the one with whom you feel most comfortable, the one with a background of stable and successful relations - the on you would most like to introduce your parents.